5 things you should be blogging about, but probably aren’t

If you’re a savvy business person, you’ve got a website. You may even be generating value with your site, which is great. But the question always remains: How do I generate MORE value? Blogging may be the answer for you. As I’ve stated in the past, if you’re not blogging, you’re leaving your product to do all the talking for you, and chances are, you’re not separating yourself from your competition… and there’s a lot of competition.

So here’s a list of things you should be blogging about:

Industry news
If it’s important enough to affect you, it’s probably important enough to affect your customers. Product changes, new products, discontinued products etc. This not only ads keywords to your blog – thus helping search engine traffic, but it also works towards creating the “expert badge” you’re looking for.
News about you/your company
Did you just hire a new person that’s an industry name? Promote someone within the company? Change things up? This is a great place to put that information out there. Doesn’t help with the “expert badge”, but rather the “transparency badge” – which is an important one as well.
Arcane industry issues
Pure expert badge stuff here. Talking about an issue that may only affect a small percentage of people, but those people could turn into big clients/customers.
Political issues that may have an effect your industry
This one may be a little bit tricky to pull off. Careful discussion of political issues is a great way to let people know about your problems and things that are affecting the industry in general. This is a great conversation starter as well.
Responses to consumer issues
This one is almost a no-brainer. Has a customer raised a stink with the BBB or, worse yet, The Consumerist? This is where you can not only make it right by the customer, but turn it into a big win for you. Showing that you’re an organization of human beings, and you’re more than willing to make things right for people goes a long way towards the “transparency badge”.