Why is it that so many people in business think that their website needs to be all about them? I’m looking mostly at media organizations or service providers here. It’s not about your botched haircut, your promotion to buy me gas for a month or even which 20 songs you’re playing over and over again [...]
Category Archives: Editorial
5 things you should be blogging about, but probably aren’t
December 17, 2009 – 2:45 pm
If you’re a savvy business person, you’ve got a website. You may even be generating value with your site, which is great. But the question always remains: How do I generate MORE value? Blogging may be the answer for you. As I’ve stated in the past, if you’re not blogging, you’re leaving your product to [...]
With Great Power…
November 24, 2009 – 10:35 am
Comes great responsibility ~ B.Parker
I’m on a comic quote binge lately, so sue me.
Hugely interesting story coming out of digitalmusicnews.com this morning as up and coming pop star Justin Bieber uses the power of social media to accomplish several goals. In a span of just a few hours he managed to:
Losing Control
November 20, 2009 – 4:28 pm
Don’t make me angry… you won’t like me when I”m angry. – B.Banner
What is it about losing control that scares us? As a web/marketing person, I too have concerns about losing control over my name or brand (such as it is) and the contents of my various websites. But when you think about it, you [...]
Which Way?
November 12, 2009 – 2:23 pm
As a young man, my best friend’s dad once told me that “You can’t go anywhere until you find north”. From a navigation standpoint, that’s always kind of stuck with me. Once you know your base-line, you can figure out where you need to go from there. Unless, of course, you have SatNav, then you [...]