If you’re a savvy business person, you’ve got a website. You may even be generating value with your site, which is great. But the question always remains: How do I generate MORE value? Blogging may be the answer for you. As I’ve stated in the past, if you’re not blogging, you’re leaving your product to [...]
Author Archives: Scott
Adding Value with the Web
December 7, 2009 – 10:58 am
I recently had someone describe their website as a giant vortex that sucked time, money and energy away from his business. This got me thinking or maybe re-thinking about how companies, specifically radio, use the web. Listening to his frustrations, it quickly became apparent that your website might be a giant sucking vortex of money, [...]
With Great Power…
November 24, 2009 – 10:35 am
Comes great responsibility ~ B.Parker
I’m on a comic quote binge lately, so sue me.
Hugely interesting story coming out of digitalmusicnews.com this morning as up and coming pop star Justin Bieber uses the power of social media to accomplish several goals. In a span of just a few hours he managed to:
Losing Control
November 20, 2009 – 4:28 pm
Don’t make me angry… you won’t like me when I”m angry. – B.Banner
What is it about losing control that scares us? As a web/marketing person, I too have concerns about losing control over my name or brand (such as it is) and the contents of my various websites. But when you think about it, you [...]
Which Way?
November 12, 2009 – 2:23 pm
As a young man, my best friend’s dad once told me that “You can’t go anywhere until you find north”. From a navigation standpoint, that’s always kind of stuck with me. Once you know your base-line, you can figure out where you need to go from there. Unless, of course, you have SatNav, then you [...]