December 17, 2009 – 2:45 pm
If you’re a savvy business person, you’ve got a website. You may even be generating value with your site, which is great. But the question always remains: How do I generate MORE value? Blogging may be the answer for you. As I’ve stated in the past, if you’re not blogging, you’re leaving your product to do all the talking for you, and chances are, you’re not separating yourself from your competition… and there’s a lot of competition.
So here’s a list of things you should be blogging about: Read More »
December 7, 2009 – 10:58 am
I recently had someone describe their website as a giant vortex that sucked time, money and energy away from his business. This got me thinking or maybe re-thinking about how companies, specifically radio, use the web. Listening to his frustrations, it quickly became apparent that your website might be a giant sucking vortex of money, time and energy if: Read More »
November 20, 2009 – 4:28 pm
Don’t make me angry… you won’t like me when I”m angry. – B.Banner
What is it about losing control that scares us? As a web/marketing person, I too have concerns about losing control over my name or brand (such as it is) and the contents of my various websites. But when you think about it, you have just as much (or should I say little) control over these things in real life as you do on the ‘net. Someone could spread vile, vicious rumors about you, tell people about something you did wrong, or even interject themselves and their agenda in a conversation about you. Read More »
November 12, 2009 – 2:23 pm
As a young man, my best friend’s dad once told me that “You can’t go anywhere until you find north”. From a navigation standpoint, that’s always kind of stuck with me. Once you know your base-line, you can figure out where you need to go from there. Unless, of course, you have SatNav, then you may have an easier time of it. Read More »
Comes great responsibility ~ B.Parker